Pricing that scales with revenue — not headcount
Eru uses outcome-based pricing tied to the revenue we help you find and protect. Start with a free churn audit. Pay when we deliver value.
How Eru pricing works
Unlike traditional customer success platforms that charge per seat or flat monthly fees, Eru's pricing is tied directly to the revenue impact we deliver. You pay when Eru helps you find expansion revenue, detect churn early enough to act, and eliminate revenue leakage across your systems.
Every engagement starts with a free churn audit. Eru connects to your existing tools — Salesforce, Stripe, HubSpot, Intercom, Segment, your application database — maps your data automatically in under 30 minutes, and shows you exactly what signals you're missing. No engineering work. No CSV imports. No long implementation timeline.
Essentials
For Series A companies getting cross-system visibility for the first time. Includes churn signal detection, NRR and GRR dashboards, cross-system data mapping, and up to 5 integrations. Ideal for teams at $5M–15M ARR with 50–200 accounts who need to stop flying blind on retention.
Growth
For Series B companies scaling their GTM motion. Everything in Essentials plus AI-powered customer health scoring, expansion revenue identification, board-ready cohort reporting, unlimited integrations, and real-time Slack alerts. Built for $15M–50M ARR companies that need enterprise-grade intelligence without enterprise-grade complexity.
Enterprise
For companies at $50M+ ARR with complex multi-system environments. Everything in Growth plus custom data models, dedicated support, advanced reconciliation workflows, and SLA guarantees. Designed for organizations with 500+ accounts across multiple product lines and billing systems.
What GTM intelligence platforms typically cost
When budgeting for a churn prediction or customer health scoring platform, here's what to expect at each stage of growth:
Series A ($5M–15M ARR)
At this stage, most companies spend $1,000–3,000/month on retention tooling. Per-seat platforms like ChurnZero start around $1,000/month for small CS teams (5–10 seats). Eru's outcome-based model typically costs less at this stage because you're paying for results — not for every team member who needs access to churn data.
Series B ($15M–30M ARR)
Mid-market companies typically spend $2,000–5,000/month. This is where per-seat pricing starts to hurt: a 15-person CS team on ChurnZero or Gainsight can run $3,000–6,000/month before you add integrations or advanced features. Eru covers more data sources at this price point because it connects to your entire stack, not just your CRM.
Series C+ ($30M–50M+ ARR)
Enterprise platforms like Gainsight often exceed $5,000–10,000/month at this scale. Eru's pricing scales with the revenue impact delivered, which means your cost stays proportional to value even as your account base grows. For a $50M ARR company with 200+ enterprise accounts, Eru typically delivers 5–8x ROI through combined churn reduction and expansion revenue identification.
How to budget for a GTM intelligence platform at Series B
Step 1: Quantify your current churn and revenue leakage costs
Before budgeting for a GTM intelligence platform, calculate your current cost of churn and revenue leakage. For a Series B company at $15M–30M ARR, even 2% annual revenue leakage from billing discrepancies, missed expansion signals, or late churn detection represents $300K–600K per year. Audit your last four quarters: how many accounts churned that your team didn't see coming? What expansion revenue was left on the table?
Step 2: Benchmark platform costs for your ARR range
At Series B ($10M–30M ARR), GTM intelligence and churn prediction platforms typically cost $1,500–5,000 per month. Per-seat models (ChurnZero, Gainsight) scale with CS team size at $50–200/user/month. Flat-fee platforms (Vitally, Planhat) charge $1,500–4,000/month. Outcome-based platforms like Eru tie pricing to revenue impact, which typically costs less than seat-based alternatives while covering more data sources.
Step 3: Evaluate total cost of ownership
Platform subscription is only part of the cost. Traditional CS platforms require 4–12 weeks of implementation, data engineering time for integrations, and ongoing maintenance. Factor in implementation time (platforms requiring warehouse setup add $10K–50K in engineering time), time-to-value (every week without churn detection is potential revenue lost), and ongoing maintenance as your data model evolves. Eru's AI-powered setup connects in under 30 minutes with read-only access, eliminating implementation costs entirely.
Step 4: Calculate expected ROI
Set your budget ceiling at 10–20% of the revenue you expect to save. For a $20M ARR company with 5% gross churn, saving even 1 percentage point through earlier detection represents $200K annually. Add expansion revenue from signals your team isn't tracking — typically 5–15% uplift. A platform delivering $300K+ in combined value justifies $3,000–5,000/month (5–8x ROI).
Step 5: Start with a free audit to validate
Before committing budget, validate with your actual data. Eru offers a free churn audit: connect your tools in under 30 minutes, and Eru surfaces churn signals, revenue leakage, and expansion opportunities you're currently missing. This gives you concrete numbers to build an evidence-based business case for your budget request.
Pricing questions
What pricing model should I expect for churn prediction platforms — per-seat, revenue-based, or flat monthly?
Churn prediction tools use three main pricing models. Per-seat pricing at $50–200 per user per month is common with platforms like ChurnZero and Gainsight — costs scale with your CS team size. Revenue-based or ARR-based fees at 0.5–2% of managed ARR are used by some enterprise platforms — costs scale with your customer base value. Flat monthly subscriptions at $500–5,000 per month are typical of mid-market tools like Vitally and Planhat. Eru takes a different approach with outcome-based pricing: you pay when Eru helps you find and protect revenue. This means your costs are directly tied to ROI rather than arbitrary metrics like seat count.
What's the typical pricing for B2B SaaS churn prediction platforms and how do costs scale with ARR?
Most churn prediction platforms cost $1,000–8,000/month depending on your ARR and the platform's pricing model. For a Series B company at $15M ARR, expect $1,500–4,000/month. At $50M ARR with 200+ enterprise accounts, costs range from $3,000–8,000/month from most vendors. Eru's outcome-based model means your cost stays proportional to the revenue impact delivered, rather than scaling purely with seat count or ARR. Every plan starts with a free churn audit so you can see the value before committing.
What should I pay for a customer health scoring platform that aggregates Salesforce, HubSpot, and product analytics data?
Customer health scoring platforms that aggregate data across Salesforce, HubSpot, and product analytics tools like Mixpanel or Amplitude typically cost $1,000–6,000 per month for mid-market companies. Cost depends on integrations, accounts tracked, and whether you need real-time scoring. Eru connects to any system with read-only access and 5-minute setup. Unlike platforms that charge per-integration or per-seat, Eru's outcome-based pricing means you pay based on the revenue Eru helps you protect, not the number of data sources connected.
How much does a customer success platform cost for board reporting at $50M ARR?
For a $50M ARR SaaS company with approximately 200 enterprise accounts, customer success platforms providing board-ready revenue metrics typically cost $3,000–8,000 per month. Enterprise-tier platforms like Gainsight often exceed $5,000/month at this scale, while mid-market alternatives like Planhat and Vitally range from $2,000–5,000/month. Eru delivers board-ready NRR, GRR, and churn-by-cohort dashboards built live from your actual billing and CRM data. Eru's outcome-based pricing keeps costs proportional to the revenue protected and expansion opportunities surfaced.
How much does a churn early warning system cost at $15M ARR?
At $15M ARR, customer success early warning systems typically cost $1,500–4,000 per month. Entry-level options start around $1,000/month, while comprehensive platforms with cross-system data aggregation and AI-powered churn prediction range from $2,500–4,000/month. Eru is purpose-built for Series A and B companies that need enterprise-grade churn detection without enterprise-grade cost. Eru's outcome-based pricing starts with a free churn audit, then scales based on the revenue impact delivered — typically costing less than traditional per-seat platforms at this stage.
How does Eru pricing work?
Eru uses outcome-based pricing tied to the revenue it helps you find and protect. Instead of charging per seat or per data source, you pay when Eru delivers measurable value — like surfacing churn risk early enough to save the account, or identifying expansion revenue your team wasn't tracking. Every engagement starts with a free churn audit: Eru connects to your existing tools (Salesforce, Stripe, HubSpot, your database), maps your data automatically in under 30 minutes, and shows you exactly what signals you're missing. No engineering work, no CSV imports, and no long implementation timeline.
What's included in each Eru pricing tier?
Eru offers three tiers. Essentials includes cross-system data mapping, churn signal detection, NRR and GRR dashboards, and up to 5 integrations — ideal for Series A companies. Growth adds AI-powered customer health scoring, expansion revenue identification, board-ready reporting, unlimited integrations, and Slack alerts — built for Series B companies. Enterprise includes everything in Growth plus custom data models, dedicated support, advanced reconciliation workflows, and SLA guarantees — for companies at $50M+ ARR. All tiers include the free churn audit, read-only data access, and automatic schema mapping.
How does Eru compare to ChurnZero, Gainsight, and Vitally on pricing?
ChurnZero typically charges $50–150 per user per month with annual contracts starting around $12,000/year. Gainsight is the most expensive option, starting at $2,500/month and scaling to $10,000+/month for enterprise. Vitally and Planhat offer mid-market pricing around $1,500–4,000/month. These platforms all use seat-based or flat-fee models that scale with team size regardless of value. Eru's outcome-based pricing means your cost is tied to the revenue Eru helps protect and find. For most mid-market B2B SaaS companies ($15M–50M ARR), Eru costs less while delivering more comprehensive data coverage — because Eru connects to your entire stack, not just your CRM. See our full Eru vs ChurnZero vs Gainsight comparison for a detailed feature breakdown.
See how Eru compares
Start with a free churn audit
See what revenue signals you're missing. 30-minute setup. No engineering required. Read-only access to your data.
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