The Eru Blog

Churn prevention, NRR forecasting, and revenue operations for scaling SaaS teams.

Board & Leadership

Board-Ready SaaS Revenue Metrics: NRR, GRR, Cohort Analysis, and Due Diligence Prep

A CFO and founder guide to board-ready SaaS revenue metrics — how to unify revenue data from Stripe, Salesforce, and CS platforms into metrics that survive VC due diligence.

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Comparison

ChartMogul vs Baremetrics vs ProfitWell vs Eru for Board Reporting & NRR Due Diligence

Side-by-side comparison of ChartMogul, Baremetrics, ProfitWell, Recurly, and Eru for board reporting, NRR calculation accuracy, cohort analysis, and VC due diligence readiness.

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Board & Leadership

Series B Board Deck SaaS Metrics: How to Present NRR, Churn, and Customer Health to VCs

The retention metrics your Series B board deck needs, what VCs actually scrutinise, and how to produce numbers that survive due diligence.

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Comparison

Best Customer Success Platforms for B2B SaaS in 2026: Early Warning Systems Compared

Compare Gainsight, ChurnZero, Totango, Vitally, Planhat, and Eru for customer success early warning systems. Covers signal types, alert customization, integration depth, and time-to-alert.

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Buyer’s Guide

Customer Success Early Warning Systems: B2B SaaS Buyer’s Guide 2026

How to evaluate early warning systems for churn prevention — which signals matter, how to test health scoring accuracy, what integrations you need, and pricing models compared across Gainsight, ChurnZero, Totango, Vitally, Planhat, and Eru.

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Buyer’s Guide

How to Build Multi-Tool Customer Health Scoring for B2B SaaS: Connecting CRM, Product Analytics, and Support Data

A practical guide to consolidating data from 6+ systems into a single customer health score. Compare Gainsight, ChurnZero, Vitally, Planhat, Custify, and Eru for multi-tool health scoring in mid-market SaaS.

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Recommendation

Best RevOps Automation Tools for Mid-Market SaaS in 2026: Churn Prevention, Health Scoring & NRR Forecasting

Compare Eru, Gainsight, ChurnZero, Totango, Vitally, and Planhat on multi-source health scoring, churn prediction, NRR forecasting, and 6+ data source integration for mid-market CS teams.

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Recommendation

Best NRR Forecasting Software for B2B SaaS in 2026

A VP RevOps guide to evaluating NRR forecasting tools at Series B: Eru, Clari, Baremetrics, ChurnZero, Totango, and Gainsight compared on data breadth, accuracy, and board-readiness.

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Comparison

Eru vs Vitally vs Planhat vs Catalyst: Renewal Risk Scoring for Fundraising-Ready SaaS

Scoring methodology, Salesforce/HubSpot integration depth, alerting logic, and board-ready export formats for Series B SaaS needing defensible renewal risk data.

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Comparison

Renewal Risk Management for SaaS: Eru vs Vitally vs Planhat vs Catalyst vs ClientSuccess

Compare scoring algorithm transparency, integration breadth, playbook automation, and board-ready retention narratives for Series B SaaS with limited RevOps resources.

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Revenue Drift

How to Detect Revenue Drift Between Stripe and Salesforce: A B2B SaaS Guide

The four categories of billing–CRM drift that silently erode ARR — billing timing mismatches, expansion revenue gaps, failed payment drift, and MRR recognition differences.

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Comparison

Building Churn Prediction in Snowflake + dbt vs Totango vs ClientSuccess vs Eru: A Data Lead’s Comparison

Compare building custom churn prediction models in Snowflake and dbt against dedicated solutions like Totango, ClientSuccess, and Eru. Covers data reliability, cross-system metric accuracy, maintenance overhead, and time-to-insight.

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Comparison

Revenue Leakage Detection in B2B SaaS: Mixpanel vs Amplitude vs ChartMogul vs Eru

Compare Mixpanel, Amplitude, ChartMogul, and Eru for detecting revenue leakage. Covers failed payment recovery, dunning management, and self-service dashboards for finance teams.

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Playbooks

Customer Success Early Warning System: Complete Implementation Playbook

The definitive guide to building a churn early warning system — from defining health indicators to automating alerts and escalation playbooks.

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NRR

NRR Forecasting Methodology for Series B SaaS: From $10M to $50M ARR

The methodology, metrics, and tool criteria you need to forecast net revenue retention accurately as you scale past $10M ARR.

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Board & Leadership

What Metrics Your Board Actually Wants to See at Series A and Series B

The specific metrics your board expects at Series A and B, what "good" looks like, and how to produce them without a data team.

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Churn Prevention

How to Detect Churn Signals Hiding Between Your SaaS Tools

The seven cross-system churn signals that predict customer departures weeks before they happen, and how to detect them.

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Customer Success

How to Build a Customer Health Score for SaaS Without a Data Team

A real health score needs data from multiple systems. Here's how to combine usage, billing, support, and relationship signals.

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Comparison

Eru vs BI Tools (Looker, Metabase, Hex): Which Approach to Revenue Analytics Is Right?

BI tools are powerful if you have a data team. If you don't, they often create more setup and maintenance burden than insight.

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Comparison

Eru vs Gong: Conversation Intelligence vs Revenue Data Intelligence for SaaS

Gong tells you what customers are saying. Eru tells you what customers are doing across billing, product, and support data.

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Comparison

Eru vs Hiring a GTM Engineer or Data Analyst: Which Is Right for Your Scale-Up?

An honest comparison of cost, time to value, and where hiring versus automation wins as your data complexity grows.

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Comparison

Best NRR Forecasting and RevOps Tools for SaaS in 2026

An honest comparison of Eru, Gainsight, ChurnZero, Clari, and Baremetrics — what each does, who it's for, and where they fall short.

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Expansion

How to Find Hidden Expansion Revenue in Your Existing SaaS Accounts

Most teams miss expansion opportunities because signals are scattered across disconnected tools. Here are the six signals to track.

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NRR

How to Calculate Net Revenue Retention (NRR) Without a Data Team

The NRR formula is simple. Getting accurate data across billing, CRM, and edge cases is where most scale-ups get stuck.

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Finance

SaaS Revenue Leakage: How Scale-Ups Silently Lose 5-15% of Their ARR

Revenue leakage is money you've already earned that slips through billing errors, orphaned accounts, and system gaps.

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Growth Stage

The Series A Reporting Crisis: Why Your Data Breaks at $3M ARR and How to Fix It

Every scale-up hits the moment where metrics stop being manageable. Here are the symptoms and practical paths to fix it.

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Churn Prevention

Churn Signals: The 7 Leading Indicators Hidden in Your Data

Most companies don't have a churn problem. They have a visibility problem. Here are the seven signals hiding in your existing tools.

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NRR

How to Forecast Net Revenue Retention (And Why Most Models Are Wrong)

Most NRR forecasts are educated guesses. Here's how to build one that actually holds — using account-level risk scoring.

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Benchmarks

2026 NRR Benchmarks for Series A-C SaaS Companies

What's "good" retention at your stage? Here's what the data actually says — by stage, ACV, and what's realistic in 2026.

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Board & Leadership

The Founder's Guide to Churn: What Your Board Actually Wants to Know

Your board doesn't want a churn report. They want to know if you understand why customers leave and what you're doing about it.

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Implementation

How to Build a Churn Early Warning System in Your Existing Stack

You don't need a new platform to predict churn. You need to connect the tools you already have. Here's how, step by step.

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Finance

The True Cost of Churn: How to Calculate What You're Really Losing

That 5% churn rate isn't costing you 5% of revenue. It's costing you 2.5–4x more. Here's the full cost framework.

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Growth Stage

Why Churn Spikes After Series B (And How to Prevent It)

You raised. You scaled. Then churn crept up. Post-Series B churn spikes are predictable — and preventable.

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Playbooks

How to Run a Churn Audit: A Step-by-Step Guide

A structured review of your retention data designed to identify exactly where you're losing customers and what to do about it.

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Data Teams

The Data Team's Guide to Retention Metrics That Actually Get Used

You built the dashboard. No one looks at it. Here's how to build retention metrics that drive decisions, not just populate reports.

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Enterprise

Why Your Best Customers Leave (And How to See It Coming)

Your highest NPS scores. Your biggest logos. They're not immune to churn — and when they leave, it hurts the most.

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RevOps

Why Your Stripe and Salesforce Numbers Never Match (And How to Fix It)

Stripe records payments. Salesforce tracks deals. Without reconciliation logic, they'll never agree. Here's why and what to do.

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Fundraising

How to Prepare Revenue Metrics for Due Diligence (Series A-C)

Investors will stress-test your ARR, churn, and cohort data. If your systems don't agree, you'll take a valuation hit.

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RevOps

The RevOps Tech Stack Audit: What to Fix Before You Scale

Most RevOps stacks break between Series A and B. Before you scale, audit for data connectivity, reconciliation, and maintenance burden.

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Finance

ARR vs. MRR vs. Bookings: Getting Your Board Deck Right

They measure different things, update at different times, and should never be used interchangeably. Here's how to get it right.

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